Director of Demand Generation

Paddle

Canada, UK

What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally. The role: We’re looking for a proven B2B Demand Generation leader to own and scale our demand generation engine, reporting directly to the CMO. As Director of Demand Generation, you'll be responsible for driving predictable, scalable pipeline across self-serve and sales-led motions. This role sits at the heart of marketing and growth, integrating brand, product, content, lifecycle, and performance into a single demand strategy that fuels revenue across segments. You’ll lead a high-performing team across all channels including paid media, SEO, ABM, Field Marketing and funnel conversion, working cross-functionally with Product, Sales, and RevOps to drive outco

Ref. 7G285

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