Email Marketing Specialist-Temp

Natera

USA

POSITION SUMMARY The Email Marketing Specialist plans, executes, and optimizes email initiatives to drive engagement and ROI. This role manages end-to-end campaign production, including audience segmentation, email building, rigorous QA, and performance analysis. The ideal candidate is detail oriented who excels at cross-functional collaboration and timely execution. PRIMARY RESPONSIBILITIES Campaign Execution: Plan and manage the deployment of diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations. Production & QA: Manage production schedules to ensure on-time delivery while conducting rigorous QA to guarantee alignment with deliverability best practices and legal compliance. Optimization: Maintain audience segmentation and automated workflows; develop a testing roadmap to optimize subject lines, CTAs, and layouts. Reporting: Monitor metrics and provide actionable insights/recommendations to improve open rates, CTR, and conversions. Collaboration: Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (e.g., Wrike, Asana).

Requisitos

Background: Highly preferred, experience in BioTech or Healthcare industry experience. Education: Bachelor’s degree in business, marketing, related field, or equivalent in experience. Experience: 2+ years in email marketing. Technical Skills: Hands-on experience with enterprise ESPs (e.g., Eloqua, Marketo, SFMC, HubSpot)

Ref. GMLA8

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