Principal Demand Generation Manager, Campaign Development

Databricks

United States

MKTQ227R22 The Principal Demand Generation Manager, Campaign Development, leads how Databricks plans and scales integrated marketing campaigns across the organization. This role defines the campaign framework and strategic guidance, and enables marketers to execute consistently. They are a key business SME that translates business needs into business requirements for campaign operations and planning tools. Reporting to the Senior Director of Demand Generation, this role is responsible for uniting cross-functional stakeholders to develop and execute biannual, strategic, and integrated marketing plans across Demand Generation, Field Marketing, Corporate Events, Partner Marketing, and Industry. You’ll act as a central hub across various go-to-market teams—ensuring we align with the company's overarching priorities and deliver measurable growth. The impact you will have: The CMO staff has timely, decision-ready visibility into campaign performance, program and investment shifts, and open questions requiring business guidance, enabling coordinated pivots as priorities change. In partnership with Senior leadership, establishes a clear, repeatable integrated campaign framework; defining t

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